Company news
Bustling Opening Day of Spring Fair 2026: Vinachem Booth Attracts Large Crowds of Visitors
The first Spring Fair 2026, held at the Kim Quy Exhibition Center – Vietnam Exhibition Center (VEC), attracted a large number of residents, consumers, and tourists for visits and shopping. The fair’s vibrant atmosphere, filled with the colors of spring, created a highlight for trade promotion activities at the beginning of the year.
In the “Prosperous Spring” zone, the booth of Vietnam National Chemical Group (Vinachem) quickly became a popular stop for visitors from the very first opening hours. The display space was designed in a modern, well-organized layout, showcasing typical products from the Group’s member units, thereby creating an impression of a dynamic, innovative Vinachem that stays close to consumers.
Visitors show strong interest in essential products
In the early days of the fair, many visitors expressed interest in products serving agricultural production, especially fertilizer lines from Lam Thao Superphosphate and Chemicals JSC and Ninh Binh Phosphate Fertilizer JSC. In addition, batteries and accumulators from Pinaco, tires and tubes from Da Nang Rubber, as well as detergents, soaps, and consumer goods from LIX and Hanoi Soap, also drew significant consumer attention.
Beyond product inquiries, many visitors directly engaged with company representatives to learn about product uses, quality, and distribution policies, reflecting growing consumer demand for authentic goods with clear origins.
VinachemMart experience creates a highlight
One of the highlights at the Vinachem booth on the opening day was the introduction and hands-on experience of the VinachemMart e-commerce trading platform. At the booth, visitors received support in downloading the app, registering accounts, and exploring the platform’s features.
Through VinachemMart, consumers can easily identify genuine products, access accurate product information, and participate in promotional programs offered during Spring Fair 2026. Many visitors noted that the combination of physical display and digital platform made shopping more convenient, transparent, and reliable.
Attractive promotions energize shopping atmosphere
On the opening day, promotional programs from VinachemMart and member units helped energize shopping activities at the Vinachem booth. Voucher giveaways, shipping fee discounts or exemptions, and gifts for visitors who downloaded or experienced the VinachemMart app received positive responses from consumers.
A steady flow of visitors moved in and out of the booth, with many stopping to learn more, take photos, and join interactive activities, helping spread the Vinachem booth’s image on the fair’s first day.
Contributing to the impact of Spring Fair 2026
The lively atmosphere at the Vinachem booth on the opening day contributed a highlight to the “Prosperous Spring” zone while demonstrating the proactive role of Vietnam National Chemical Group in accompanying national trade promotion programs, stimulating consumption, and serving the early-spring market.
Spring Fair 2026 will continue in the coming days, promising a wide range of activities and creating an effective space for connection between businesses and consumers.
