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In the context of implementing Resolution No. 57-NQ/TW of the Politburo on breakthroughs in science, technology, innovation, and national digital transformation, as well as Resolution No. 79-NQ/TW on the development of the state economy in the new era, May 2026 marks the first anniversary of the operation of VinachemMart—the Vietnam National Chemical Group’s (Vinachem) e-commerce platform, which is considered a key step in the Group’s digital transformation strategy and modernization of its distribution system.

After just one year of operation, VinachemMart has recorded revenue of over VND 51.5 billion—more than 10 times the initial target—along with 52,040 registered accounts and over 25,000 successful orders.
Behind these numbers lies not just the growth of an e-commerce platform, but also a notable shift in Vinachem’s market mindset and digital transformation strategy—from a traditional distribution model to directly reaching consumers in the digital environment.

From an Internal Connection Platform to a Specialized E-Commerce Ecosystem

Launched in May 2025, VinachemMart was built as a platform connecting Vinachem’s member units with customers through a shared digital ecosystem. After one year, the platform has brought together 16 units opening stores with a range of key products such as fertilizers, batteries and accumulators, tires and tubes, detergents, and consumer chemicals.

Among these are many well-known brands on the market, such as Supe Lâm Thao, Vietnam Pesticide (Vipesco), Ninh Bình Phosphate Fertilizer, Southern Fertilizer, “Đầu Trâu” Bình Điền, Ninh Bình Fertilizer, DAP – VINACHEM, LIXCO, PINACO, HASO, DRC, SRC, Cần Thơ Fertilizer and Chemicals (CFC), Southern Rubber (CSM), Vietnam Institute of Industrial Chemistry (VIIC), and the Chemical Trading and Service Center.

Notably, VinachemMart is entirely self-designed, built, and operated by Vinachem. From system architecture and interface to transaction processes, everything is “tailor-made” to the specifics of the chemical industry, enabling the Group to fully control technology, data, and the platform’s scalability in line with practical needs.

After one year of operation, VinachemMart is gradually shaping its role as Vinachem’s specialized e-commerce platform, opening up new approaches for Vietnamese chemical industry products—both industrial and consumer—in the digital space.

Synchronous Growth in Users, Revenue, and Technology

Not only has VinachemMart achieved strong growth in revenue and users, but it has also continuously expanded and improved its operational features, gradually forming one of Vietnam’s specialized e-commerce platforms for the chemical industry.

To date, the platform has integrated a variety of payment methods, a dynamic QR system for each order, connections with multiple shipping partners, and developed marketing tools such as flexible banners, personalized voucher warehouses, smart chatbots, and direct integration with the Zalo OA and Zalo personal ecosystems.

Alongside technology development, VinachemMart has also launched numerous trade promotion and communication activities to expand market reach. In its first year, the platform organized a series of major promotional programs tied to events such as the A80 National Exhibition, Autumn Fair, and year-end sales campaigns.

Especially, the flexible promotional programs tailored to each occasion have not only increased user and order numbers but have also gradually established the habit of shopping on the digital platform among customers both within and outside Vinachem’s ecosystem.

Beyond the B2C model, VinachemMart is also expanding into B2B activities, gradually creating an online transaction environment for businesses in the chemical and agricultural materials ecosystems.

A Shift in Market Mindset for State-Owned Enterprises

VinachemMart is not only expanding the consumption market, but is also driving a change in business thinking among member units. Instead of relying entirely on traditional distribution systems, many units have started to reach consumers directly, proactively engaging in sales, communication, and brand promotion in the digital environment.

Beyond being a transaction platform, VinachemMart is gradually forming a consumer data system for the chemical industry. Every search, transaction, and user interaction becomes data to help businesses better understand market needs, optimize products, and improve business efficiency.

After one year of operation, VinachemMart may not yet be a large-scale e-commerce platform compared to mainstream consumer sites. However, as a specialized e-commerce model developed from a state-owned enterprise’s ecosystem, the results show that Vinachem is on the right track in its digital transformation strategy and distribution system modernization.

From the very first orders to over 25,000 transactions after one year, VinachemMart has not only expanded the market for member enterprises but is also gradually forming the first specialized e-commerce ecosystem for Vietnam’s chemical industry. From traditional sales thinking to digital business thinking, VinachemMart is opening a new journey—where technology, data, and the market are all connected on a single unified platform.