Market and product

Strength of domestic demand to promote the export market is limited bewildering

Talking about the situation in the tire industry in 2011, CEOs of companies with the largest word is “entangled”, if coupled with a word, it is “disturbed”, the price of natural rubber and tire up off the fluctuations, so that many When people lament the end of the year “finally get through to the.” How will the market next year? Reporters operate tire industry in the country during the working meeting interview, we hear more of in next year’s industry concerns about the situation.

“Next year may be more difficult than this year, the situation is more complex, companies either to reduce the operating rate, or pressure stocks. Turned out to be pain, pain now may be a long, 2 to 3 years may have more difficult.” Double Coin Holdings Limited, Vice General Manager Zhang Wanyou think so.

“2011 is a very tangled one year, 2012 will be a very challenging year for the growth rate of domestic car production and sales are dropping, little growth in tire demand, but production has increased dramatically, because by the 4 trillion million investment boost, tire industry in 2009 earned a lot of money to stimulate the investment enthusiasm, many projects were launched in 2012. Now that we have felt the pressure of excess steel tire, and did not let the industry cut production The overall inventory down. semi-steel tire, the Dawangzhuang new items on the side, an annual output of 5 million are considered small and large known to reach 20 million annual production capacity of these projects if the total production, the whole world to excess. “Hangzhou Zhongce Rubber Co., Ni Jie, general manager of tire sales company said.

Guangzhou South China Rubber Tire Co., Ltd. Fu Xiangdong deputy general manager told reporters that came into effect in November next year although the EU labeling law does not specify what level are not allowed to enter, but the EU has been more rational consumers, labeling consumer market after the implementation of its How things have changed, focusing on consumption patterns will not change, should be given attention. Moreover, in 2011 no bad weather in Europe can be the European distributor in the second and third quarters of hoarding a lot of winter tires, taking up much money, how much of the impact of future sales, it also remains unclear. Coupled with growth in emerging economies slowing, Brazil, South Africa, currency devaluation, export market is not optimistic is an indisputable fact.

“Natural rubber prices are not very optimistic.” Aeolus Tyre Co., Ltd. Deputy General Manager of Pingyao Ling said. He was found to Thailand in October, before the processing base of natural rubber in Thailand, mainly in southern, northern Thailand, there are now several large-scale plant under construction, these plants processing technology is good, large-scale, on the future price of natural rubber will be generated impact. Jiaojia fluctuations, unstable economic performance of enterprises.

Fan Rende, president of China Rubber Industry Association, said the international situation in 2012 is more severe than in 2011, export barriers may be more. European debt crisis intensified, the EU economic downturn can solve the problem overnight, the United States and the extent of Japan’s economic recovery than expected, will affect China’s tire exports.Domestic demand and stimulate the domestic economy, the “troika” is unlikely to be a big highlight. 4 trillion yuan investment finishing work on the tire market and emerging industries will be driven more limited. Automotive industry in 2011 only about 3% growth rate, growth is expected in 2012, 6% to 8%, driven relatively weak.On the whole, the prospects for next year’s tire sales more difficult than this year.However, growth slowed, but also brings to the enterprise structural adjustment, to the way a good time, standardize processes, increase the means of information, explore the modern marketing network model, companies will likely gain more.

Some people say that the tire industry is starting earlier than the chicken to sleep later than donkeys, profit more than paper thin. “The homogenization of the era, leading technology and provide value for money of services, or to windfall profits. And the basis of information who pockets the first drum.” Lifa Rong, vice president of Triangle Tyre Co., said the wave of global environmental protection , the initiative has become an inevitable trend, advance research and innovation can not be eliminated.Different markets, different models of the requirements are different, the product of precise positioning, the product can be more competitive.