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On the afternoon of December 26, 2025, in Hanoi, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) organized a working session to clarify new contents of the E-commerce Law and discuss the Draft Code of Conduct in Online Business.

The working session was chaired by Mr. Tran Huu Linh, Director General of the Department of E-commerce and Digital Economy. Attending the conference were representatives of large e-commerce platforms operating in Vietnam and related units. On the side of the Chemical Commerce and Service Center, Ms. Pham Thi Minh Thao – Director of the Center – directly attended and contributed ideas.

Tightening management, repelling counterfeit goods in cyberspace

The focus of the working session revolved around gathering feedback for the Draft Code of Conduct regarding standards for resolving the issue of trading counterfeit goods. This is a drastic step by the Ministry of Industry and Trade to protect consumer rights against the complicated situation of counterfeit and imitation goods on digital platforms.

At the conference, delegates focused on discussing:

• Core new points of the recently issued E-commerce Law.
• Coordination mechanism between management agencies and e-commerce platforms in controlling the origin of goods.
• Building common standards to identify and eliminate violating sellers.

VinachemMart: Affirming prestige from product origin

Representing the operator of the specialized e-commerce platform, Ms. Pham Thi Minh Thao shared about VinachemMart's operating model. Entering operation in May 2025, VinachemMart has quickly achieved positive results, becoming an important digital bridge for industrial and consumer products.

Speaking at the working session, Ms. Thao emphasized: "VinachemMart has a specific advantage as it only focuses on distributing key product groups from member units within the Group such as: fertilizers, cosmetics, detergents, rubber tires/tubes, batteries... Therefore, we commit to controlling 100% of the origin, ensuring strict quality standards, and completely eliminating the risk of counterfeit and poor-quality goods right from the input stage."

Besides contributing ideas for the Draft, Ms. Pham Thi Minh Thao's participation also aimed at interacting and learning management and operation experience from leading e-commerce platforms. Accessing new standards in the Code of Conduct will help VinachemMart perfect its system, improve customer experience, and ensure strict compliance with the latest legal regulations.

Concluding the working session, Director General Tran Huu Linh highly appreciated the proactiveness of units like the Chemical Commerce and Service Center in pioneering the construction of a clean business environment. The ideas contributed at the meeting will be an important basis for perfecting the legal framework, creating momentum for Vietnam's e-commerce to develop more transparently and professionally, protecting both businesses and consumers.