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From 3 to 6 November 2026, Danang Rubber Joint Stock Company (DRC), in collaboration with its US distribution partner Sonny Bosco Inc., participated in the SEMA Show 2026 in Las Vegas, United States. At the exhibition, DRC presented its key product lines, including TBR truck tyres, PCR car tyres, and AG agricultural tyres, attracting considerable interest from visitors and industry partners alike.

SEMA Show is an internationally renowned trade exhibition, gathering manufacturers, importers, distributors, and businesses in the automotive, parts, accessories, and transport sectors. The event provided DRC with the opportunity to showcase its products, reach out to customers, and understand the demands of the US market.

During the exhibition, DRC’s stand welcomed hundreds of visitors, including buyers, manufacturers, auto parts distributors, and partners in the transport sector. Visitors were able to discover and experience DRC’s product range and engage directly with company representatives regarding product features, quality, and the company’s ability to meet market requirements.

These introduction and exchange activities enabled DRC to increase customer engagement, expand its network of partners, and seek commercial cooperation opportunities. The exhibition also allowed the company to gather insights into market needs and trends, providing a basis for research and product development to meet international customer expectations.

Participation in SEMA Show 2026 demonstrates DRC’s ongoing commitment to trade promotion and export market development. Through collaboration with Sonny Bosco Inc., DRC aims to strengthen relationships with existing partners and broaden the opportunities for DRC-branded tyres and tubes to reach customers in the United States and the Americas.

Attendance at such a major industry exhibition offers DRC the chance to showcase its manufacturing capabilities, highlight product quality and portfolio, and enhance the visibility of Vietnamese tyre brands in the international market.