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From 15 to 23 August 2026, Van Dien Fused Magnesium Phosphate Fertiliser Joint Stock Company took part in the Dak Lak Durian Festival 2026, showcasing its products. More than just a platform to introduce fertilisers, the Van Dien stand became a welcoming meeting point for farmers, customers, and those directly involved in agricultural production. Through conversations and exchanges at the stand, the company gained valuable insights into real production conditions, better understood the needs of growers, and shared tailored nutrition solutions for each crop and region.

A Warm Welcome from the Outset

Right from the opening day, the Van Dien stand welcomed hundreds of visitors and farmers, who came to explore the products and speak with company staff. Notably, some customers travelled hundreds of kilometres to visit the stand, showing their special interest and long-standing trust in the brand that has supported farmers for many years.

Every encounter at the stand brought new stories about harvests, crops, and cultivation experiences. Farmers from the Central Highlands shared practical knowledge about caring for coffee, pepper, and durian—the region’s key economic crops. These field insights proved invaluable for Van Dien’s technical and sales teams, deepening their understanding of the challenges and needs of growers, thus enabling further product improvements and enhanced consultation and service quality.

New NPK – More Choices for Every Crop

The new Van Dien NPK lines attracted significant attention from visitors. Staff directly introduced product features, guided usage, and gave advice on the best options for different crops and growth stages.

Products specifically for coffee, pepper, and durian were particularly popular. By exchanging directly with staff, growers could better understand the products and their application, as well as share practical requirements from their own farming.

To thank customers for their trust and companionship, Van Dien Fertiliser presented new NPK products for farmers to trial in real production. These thoughtful gifts, though modest, provided practical value, allowing the new products to be tested in the field, receiving honest feedback from users and step by step perfecting nutrition solutions for each crop and region.

Connecting the Distribution Network – Making Access Easier for Farmers

Beyond product introduction, Van Dien Fertiliser focused on supporting farmers in finding convenient purchasing locations. At the stand, the company provided information and addresses for over 30 Van Dien product distributors in the Central Highlands, making it easier for customers to access genuine products and receive advice and support during use.

The connection between the company, its distribution network, and farmers helps build a closer, more convenient supply chain, ensuring that farmers can access products with clear origins and timely support in crop care.

From the Stand to the Field – Continuing the Journey with Farmers

The festival, running from 15 to 23 August 2026, was not only an opportunity for the company to introduce new products but also a chance for meaningful encounters with those who produce agricultural goods. Customers travelling long distances to the stand, stories about harvests and crops, heartfelt discussions about nutrition for coffee, pepper, and durian, and new NPK products delivered directly to farmers—all left lasting impressions at the event.

With a farmer-centred approach, Van Dien Fused Magnesium Phosphate Fertiliser Joint Stock Company will continue to invest in research, innovate products, improve quality, and enhance advisory and technical support activities. The goal is not only to bring products closer to farmers but to deliver practical nutrition solutions suited to local conditions and the specific needs of each production area.

Van Dien Fertiliser – supporting farmers, cultivating golden harvests!