VINACHEM

The Opening Ceremony of "Vietnam Online Shopping Day - Online Friday 2025" took place on the evening of November 14, 2025, at the outdoor area of the Hanoi Opera House. This key event was attended by leaders from the Ministry of Industry and Trade, representatives from the Ministry of Culture, Sports and Tourism, and major e-commerce partners such as Shopee, TikTok Shop, and more.

In the enthusiastic atmosphere of the opening ceremony, Mr. Nguyễn Hữu Tú, General Director and CEO of Vietnam National Chemical Group (VINACHEM), participated in the button-pressing ritual, officially kicking off the event.

The Ministry of Industry and Trade (through the Agency for E-commerce and Digital Economy) is hosting the National E-commerce Week and Vietnam Online Shopping Day – Online Friday 2025 from November 13–17, 2025, nationwide. With the theme "Safe – Secure – Happy", the event aims to build a modern, transparent, and trustworthy e-commerce environment; strengthen market confidence, protect consumer rights, and enhance connections between businesses and customers in the digital age.

Online Friday 2025 is a national-scale event, expected to attract thousands of businesses, major e-commerce platforms, and millions of consumers. It is accompanied by numerous partners, including TikTok Shop (main sponsor), Shopee, Sendo, along with technology, logistics, and financial/banking enterprises. The opening ceremony on the evening of November 14 at the Hanoi Opera House campus was vibrant, drawing a large number of businesses and the public.

The Online Friday 2025 event features several new highlights, notably the Mega Live interactive session demonstrating how to distinguish between genuine and counterfeit goods; a livestream series themed "Safe – Secure – Happy" providing knowledge on safe shopping; and the Digital Experience Space helping people access smart shopping solutions, digital payment, and modern logistics. During the week, participating businesses are allowed to offer promotions up to 100% of the product value to stimulate consumption.

At the Opening Ceremony, the Agency for E-commerce and Digital Economy (Ministry of Industry and Trade) presented certificates to units that actively participated and provided significant support to the Program.

In the trend of national digital transformation, Online Friday 2025 is not only a shopping festival but also a driving force for promoting the digital economy, supporting businesses in applying technology, promoting Vietnamese products, and spreading a civilized and convenient online shopping habit.

In response to the National E-commerce Week and Online Shopping Day, Vinachemmart e-commerce platform is implementing many attractive incentives to attract consumers. Specifically, from November 13–17, 2025, Vinachemmart is applying a shipping fee reduction program based on order value:

• Orders valued from 50,000 VND to 100,000 VND receive a 20,000 VND shipping fee reduction.
• Orders valued from 100,000 VND to 300,000 VND receive a 30,000 VND shipping fee reduction.
• Orders valued from 300,000 VND to 500,000 VND receive a 40,000 VND shipping fee reduction.
• Orders valued over 500,000 VND receive a 50,000 VND shipping fee reduction.

In addition, every new account registered on Vinachemmart during this time will receive a 30,000 VND voucher. The limited number of offers promises to bring much shopping joy to consumers. Products from Vinachem Group's member units distributed on VinachemMart are also simultaneously discounted, actively responding to Online Friday 2025 and contributing more promotional choices for consumers.

The modern exhibition booth aims to introduce the Vinachemmart platform and the Group's key products to consumers, while also guiding customers to download the application and perform online purchases.

VINACHEM hopes its journey of accompanying the National E-commerce Week and Online Friday 2025 will be a great success, contributing to enhancing brand recognition and solidifying consumer trust in the Group's products.