VINACHEM

The National E-commerce Week and Vietnam Online Shopping Day – Online Friday 2025 has brought a vibrant atmosphere, attracting the participation of numerous citizens and businesses nationwide. Accompanying the program, the Booth of the Vietnam National Chemical Group (VINACHEM) continued to make a strong impression with its modern display style and professional preparation.

At Vinachem's experience space, consumers were introduced to the Vinachemmart e-commerce platform along with many of the Group's key products. The consulting team supported visitors in downloading the application, experiencing digital shopping operations, and accessing the attractive range of incentives implemented during this year's Online Friday.

The shipping fee reduction program, new account vouchers, and discount programs from member units helped increase customer interest in products bearing the Vinachem brand. The volume of customers directly experiencing the booth and interacting on the Vinachemmart platform shows positive signals in expanding the Group's digital distribution channels.

The Vinachem booth was also honored to welcome many delegates, including Deputy Minister of Industry and Trade, Mrs. Phan Thị Thắng demonstrating the Ministry's leadership interest in the Group's e-commerce activities. Concurrently, the Agency for E-commerce and Digital Economy presented Vinachem with a Certificate of Active Participation, acknowledging its practical contributions to the program.

By participating in Online Friday 2025, Vinachem continues to affirm its role as a proactive enterprise in digital transformation, promoting the application of technology in business activities, and advertising Vietnamese products to consumers. The results achieved at the event are an important foundation for Vinachem to continue expanding its e-commerce activities, enhancing the digital shopping experience, and bringing the Group's products to a wider audience in the near future.