VINACHEM

In the context of the global shift towards sustainable development, the Southern Rubber Industry Joint Stock Company (Casumina) deeply recognizes that to maintain long-term development momentum and sustainable growth, integration into the circular economy and adherence to ESG principles are key factors. Mr. Nguyễn Đình Khoát - General Director of Casumina, shared the Company's efforts to align with the green development trend.

Facing difficulties due to fluctuating energy and raw material prices, as well as competitive pressure from the export market, what has Casumina done to maintain product quality and competitive advantage?

Despite being affected by various factors, we are always committed to ensuring that all Casumina products are of high quality, aesthetically pleasing, competitively priced, and environmentally friendly. With nearly 50 years of experience in the tire manufacturing industry, we believe that the Casumina brand will always be the reliable choice for all customers, both domestic and international, true to our motto: "Your Trusted Partner."

In addition to manufacturing, Casumina is also actively applying digital technology in management and marketing; effectively implementing digitalization solutions in administration, and transforming its sales system through the use of smart tools, thereby creating convenient applications for customers. For example, the company implemented the Enterprise Resource Planning (ERP) system in 2006 and has continuously improved and expanded its modules: financial management, production management, human resource management, sales management, and integrated the ISO management system into this program. Casumina is also proactively applying digital transformation to the ADVENZA PCR tire management system in production, sales, and warranty. This method requires using QR Codes to control the flow of goods, online payments, creating online cards, and providing a nationwide online warranty; while also enhancing the application of e-commerce to help Casumina's business overcome geographical barriers. Customers can completely purchase products anytime, anywhere, with just an internet-connected mobile device.

In addition to manufacturing, Casumina is also actively applying digital technology in management and marketing; effectively implementing digitalization solutions in management, and changing the sales system through the use of smart tools, thereby creating convenient applications for customers. Could you elaborate on this?

For example, the company implemented the Enterprise Resource Planning (ERP) system in 2006 and has continuously improved and expanded its modules: financial management, production management, human resource management, sales management, and integrated the ISO management system into this program. Casumina is also actively applying digital transformation to the ADVENZA PCR tire management system in production, sales, and warranty. This method requires using a QR Code to control goods flow, online payment, creating online cards, and providing nationwide online warranty; simultaneously enhancing the application of e-commerce to help Casumina's business overcome geographical barriers. Customers can completely purchase products anytime, anywhere, with just a mobile device connected to the internet.

Sustainable development is a strategy that balances three factors: economy, society, and environment to ensure long-term development without negatively affecting the future. How is this issue prioritized at Casumina, sir?

The marketplace is always fiercely competitive, especially in the tire and tube manufacturing sector, as the market increasingly opens up and customer demands become higher. In this context, Casumina is steadfastly implementing a development strategy with three major focuses:

First, Casumina is focusing heavily on investing in technological innovation and improving product quality. The entire production line is modernized according to international standards, combined with cooperation and technology transfer from reputable partners. As a result, every Casumina product reaching the customer meets stringent criteria for safety, durability, and environmental friendliness.

Second, Casumina is concentrating on market expansion, developing both domestic and export channels simultaneously. In addition to maintaining its market share at domestic, we are actively promoting exports to high-end markets like the US and Europe, exploring growth potential in Southeast Asia and South America, contributing to enhancing the brand's position on the international stage.

Third, Casumina is building a corporate culture associated with a sustainable development orientation. We always prioritize the human factor, considering the team of officials, employees, and workers as the company's most valuable asset. Specifically, Casumina actively implements many community activities, environmental protection initiatives, and enhances social responsibility, contributing to building the image of a business that develops harmoniously with society.

Casumina affirms its pioneering role in the production of rubber industry products and sustainable development in Vietnam, contributing to delivering the best value to customers, uniting the team, and attracting high-quality human resources; thereby effectively contributing to the economy, the community, and society as a whole.

From this orientation, Casumina has chosen the core theme of its sustainable development strategy for 2025 and the following years as adapting to the green development trend - Green Brand and civilization in the field of ESG. This demonstrates Casumina's determination to promote breakthrough improvements and build sustainable value for the community, the environment, and the ecosystem. The entire Casumina workforce is committed to accompanying the world's green development trend with a spirit of action through the following specific efforts:

• Building a Sustainable Supply Chain: Casumina prioritizes selecting suppliers and partners who share a commitment to sustainable development, contributing to enhancing management efficiency, building a transparent value chain, and protecting the environment. Simultaneously, the Company focuses on quality control and ensuring strict compliance with standards on labor safety, environmental protection, and the ecosystem, creating a foundation for the Company's future sustainable development.
• Strengthening the Application of Green Technology and Energy Saving: Right from the first days of operation, Casumina has always aimed at green, circular, and closed-loop technology to protect the environment, moving towards Zero Carbon. The Company will also continue to promote investment in modern, environmentally friendly technology to reduce energy consumption, minimize carbon emissions, and optimize water resource usage efficiency.
• Spreading Values of Love to the Community and Society: With a commitment to joining forces for the development of the community and society, throughout its development journey, Casumina has always strived to fulfill its social responsibility through charitable programs and education on environmental protection awareness. Casumina always believes that sustainable development is not just about generating profit but also about the business's responsibility to the environment and the community. In other words, the formula for sustainable development lies in the balance between profit and the protection of the planet's ecological environment. For this reason, all of Casumina's activities are strongly oriented towards the commitment to care for and protect the environment, society, and the community, for a green, sustainable future. This is also the solid foundation and the driving force behind Casumina's continuous growth throughout its decades-long journey. We will not stop there; we will transform the spirit of sustainable action into a daily lifestyle to jointly ignite the flame of innovation, spread positive energy, and contribute to changing ourselves and making the world around us better and better.

With a sustainable development strategy, aiming for green manufacturing, a circular economy, and responsible business practices towards the environment and society, the Casumina "ship" will always move forward and continue to create unforgettable milestones in the journey to conquer new heights. Through this, we will together do even greater things for the green planet, contributing to building a green, civilized, and sustainable future for the next generation.

Thank you very much!